In recent years, live music has become a prominent feature of Bengaluru's artistic scene, with Carlton Braganza at the forefront of this movement. Known for his diverse roles as an artist, restaurateur, designer, writer, curator, and entertainer, he has been a pioneer in engaging audiences through innovative means. One such initiative was the online music session called Jukebox Jammies, introduced during the lockdown due to COVID-19.
In an interview with Bangalore Times, Carlton reflects on the evolving music landscape in the city and points out areas that require improvement. He notes that while online content is thriving, there is a lack of venues and enthusiasts supporting live music performances. Carlton views this shift as an evolutionary process, emphasizing the increasing digital presence in the music industry. He highlights that while artists are engaging with a broader audience online, there is a scarcity of physical spaces and audiences for live music experiences.
Explaining the reasons behind this transformation, Carlton mentions the financial aspect as a significant factor. He observes that live music has not been as financially lucrative, leading to a preference for more commercial forms of entertainment. He acknowledges a shift in audience preferences towards mass music genres like Bollywood and regional music, impacting the demand for live music acts. Carlton suggests that live music has become more of a passion project rather than a profit-driven endeavor.
Regarding the emergence of new music acts, Carlton expresses a sentiment that there has been a lack of significant bands making a mark in the past decade. While acknowledging the presence of new artists on digital platforms like YouTube and Spotify, he points out a dearth of notable bands in recent years.
In nurturing a thriving music scene, Carlton stresses the importance of fostering an audience that is receptive to diverse musical styles and trends. He highlights the need to build a community that appreciates and supports new sounds, noting a shift away from traditional audience loyalty towards live music experiences.Venues like Opus, The Humming Tree, and BFlat lack a distinct identity, according to Carlton. He notes a decline in band culture due to band members frequently changing, making it difficult for new bands to emerge. While acts like K-pop groups are popular, there haven't been any significant new bands in the last decade. Carlton believes in encouraging new music forms, like busking, as a genuine test of performance skills. He emphasizes the need for diverse performance venues beyond traditional spaces like old churches, theaters, and local parks.
Regarding AI in music, Carlton views it as a gimmick that may give average musicians an edge, while also enhancing creativity. Carlton, known for the iconic Opus KroaKnights in Bengaluru, has transformed it into a singing contest named KroaKING, recently held at Kempegowda International Airport. He aims to revive the legendary event as an annual or biennial celebration, reminiscing about old Bengaluru's memories."It is fantastic because we are reviving a touch of old Bengaluru. Many of the previous winners and finalists who participated in our previous event have been working in the industry for more than a decade. I have recruited them as judges and mentors," he shares. Regarding the upcoming Coldplay concert, Carlton expresses, "I witnessed their performance at the Stade de France. They put on an amazing show, but their music caters to a wide audience. Personally, I am not a huge fan of their music."
